News

The latest news from around the Global TGI network


Now Available: What Makes the World’s Consumers Tick Web App

What Makes the World's Consumers Tick is now availble to download as a Web App for you to access on your mobile device. Please see here for the QR code and instructions. 


TGI Launches in Albania and Bosnia & Herzegovina

Albania Initial field work was conducted in Albania during the autumn of 2013. The sampling includes 2000 respondents across a population aged between 15 and 69.  The field work was conducted in the 7 largest cities, and accounted for 52% of Albania’s total population. An introduction to the Albanian market: • 20% of the Albanian population is 15 years of age or younger, notably the highest percentage in the region. This makes Albania one of the youngest countries in Europe in terms of the average age of its population • Every fourth vehicle in the country is a Mercedes model • Penetration of cell phones


Free Data: What Makes The World’s Consumers Tick (PDF Version)


Why do consumers choose an Electronics brand? (login required)

Understanding the different reasons global consumers choose their electronics brands.


Global TGI focus on Digital at Brand Week, Istanbul

During November, Geoff Wicken, Head of TGI International, presented at Brand Week Istanbul, Turkey. Geoff’s presentation focused on our recent marketing insights surrounding the digital revolution and how these changes undoubtedly present advertisers and media companies with a huge challenge, but at the same time also significant new opportunities. The findings from this analysis have enabled us to address some key questions: what place does digital now occupy in consumers’ perceptions, in comparison with traditional media? How are the trends manifesting themselves within different demographic groups? With the proliferation of new platforms and advertising models, what are


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