Initial field work was conducted in Albania during the autumn of 2013. The sampling includes 2000 respondents across a population aged between 15 and 69. The field work was conducted in the 7 largest cities, and accounted for 52% of Albania’s total population.
An introduction to the Albanian market:
• 20% of the Albanian population is 15 years of age or younger, notably the highest percentage in the region. This makes Albania one of the youngest countries in Europe in terms of the average age of its population
• Every fourth vehicle in the country is a Mercedes model
• Penetration of cell phones
Understanding the different reasons global consumers choose their electronics brands.
During November, Geoff Wicken, Head of TGI International, presented at Brand Week Istanbul, Turkey.
Geoff’s presentation focused on our recent marketing insights surrounding the digital revolution and how these changes undoubtedly present advertisers and media companies with a huge challenge, but at the same time also significant new opportunities. The findings from this analysis have enabled us to address some key questions: what place does digital now occupy in consumers’ perceptions, in comparison with traditional media? How are the trends manifesting themselves within different demographic groups? With the proliferation of new platforms and advertising models, what are
The TGI Global Product Usage Guide 2013 is now available to view on your iPhone or iPad using the QR code.
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