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Albania Initial field work was conducted in Albania during the autumn of 2013. The sampling includes 2000 respondents across a population aged between 15 and 69. The field work was conducted in the 7 largest cities, and accounted for 52% of Albania’s total population. An introduction to the Albanian market: • 20% of the Albanian population is 15 years of age or younger, notably the highest percentage in the region. This makes Albania one of the youngest countries in Europe in terms of the average age of its population • Every fourth vehicle in the country is a Mercedes model • Penetration of cell phones